Kickstarter *Marketing*

you might want to also do a paid preview from Tom Vasel on The Dice Tower. Loads of people check him out pretty often.

Don't forget to spread the word locally. Friends and family are some of the best resources you have, as they will be willing to work the most to help you. Also, consider talking to local comic book, hobby, and game stores about your Kickstarter Campaign and your game. Maybe they'll let you put an ad in their shop and/or website/social media. Additionally, you may find new locals interested in checking out your game.

Online is a great resource, but it's also the most impersonal. Reaching out to your local community can have the greatest impact and is the best way to connect with people on the most personal level.

Good luck!
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I have never done any online advertising, but I'd think it has always been difficult. Banners may not be popular anymore b/c they were not effective. If they were effective, they'd probably still be around and a popular means of advertising.

I didn't realize you were not in the US. Obviously you have to campaign within your means, but if you have a manager in the States, maybe he can help advertise locally. Don't just write off the idea since you aren't local; try to think outside of the box.

You want people to visit your Kickstarter web page and that's exactly what my idea of promoting your game at a local level would do. To get visitor's, you need exposure, but having people visit your Kickstarter campaign requires effort on their behalf. Advertising face-to-face is more personal and is a more successful means to grab peoples' attention and have them want to visit your Kickstarter.

Do you think a random visitor on BGG wants to click a banner for a random Kickstarter project? Probably not. Now if you (or said manager) is at a hobby shop, talking with people, and showing off their game/ideas, you have a significantly greater chance to grab someone's attention. Sure it's more work and you have less audience, but it's all a trade-off.

Please don't take what I say the wrong way. I didn't take offense to what you said; just merely trying to elaborate my intent and help you think outside the box. Kickstarters are rarely successful, so the more methods and effort you put into it, the better your chances. And I want you to succeed. =)

Well, I gave my opinion. I personally think the best chance you have at getting a single individual to visit your Kickstarter page is to speak with them... in person... where they get to talk and interact with the game designer, as opposed to click on an advertisement. That level of engagement is going to have the most impact on them, and therefore have the best chance of them be willing to put for the time and effort to check out your Kickstart page. I understand your proximity prohibits that level of engagement from you, but depending on the roles, the manager can act as an your extension in terms of marketing. The best chance you have of making an influence on someone is face-to-face. People want to know their opinions and thoughts are heard, and that level of engagement could be what makes them go out and tell their friends, and their friends' friends, about the game.

Obviously, the online community has a significantly larger audience than the local game store, but it's also a significantly smaller percentage of people who are going to give a damn; so you are comparing apples to oranges.

Either way, I wish you luck and much success. I'm excited that a fellow designer is ready to take their project to the next level. I hope that my ideas gets to that level of completion.