Hey folks,
I'm not sure if this has been recorded here, but the New York Times had an interesting article recently covering conversations with the founders fo Cranium and Out of the box. Find the article here ... ( you may need to register to see it)
http://www.nytimes.com/2004/11/28/magazine/28PHENOM.html
come back and discuss it... any thoughts on "shine" or "the soft win"?
peace,
Tom