I recently posted an idea at the geek and wanted to get thoughts here as well.
I thought that a good idea to grow the hobby would be to get people to print and hand out free print and play games that were age appropriate as extras during Halloween.
Adding a card with the geek on it would be helpful to the cause as well as your local game shop.
If you have thoughts or ideas please feel free to add them. If you have some idea of some good free games that would appeal to the youngsters, please post them on the thread at the geek for people to see or start a geeklist.
I figure that the game(s) would get costly... but if you give out 1 game per "group" and it's all Black and White paper, that would probably be doable to me. Asking the kids to come up with some dice or pencils shouldn't be too hard.... I think age appropriateness is the hardest to achieve, especially when trying to include boys and girls.