I threw up a Kicktraq ad for my last expansion and got nothing, but that was an expansion so much harder to sell directly, imho.
Future Ad Program
Wed, 06/03/2020 - 16:26
#32
I threw up a Kicktraq ad for
Wed, 06/03/2020 - 20:43
#33
Well technically...
Your CURRENT Kickstarter "Ice & Flame" is ALSO an "Expansion". So how is that different than your "Light & Darkness" KS Campaign??? One thing I can say is that you've "grown" your audience a bit (and sold more "core" games getting the game into more family hands). And that's important because as you ADD an "Expansion" here-and-there, people NEED the "core" to play the game...
So are you saying during your previous Kickstarter you bought Ad Space with KickTraq??? Or are you saying, at some point in time you just decided to market the "Light & Darkness" "Expansion" ALONE (direct-buy from your website)?? Because I'm not sure.
You definitely have more backers to help fund future projects. But I would pace myself and TRY to "grow" the "core" audience more... So a balance between another "Expansion" and more "core" games sold. I think that should ultimately help you expand the Brand (H&T) even more and give a solider foundation to grow upon.
I think the difference between "Light & Darkness" and "Ice & Flame" is that you just managed to sell MORE "core" and have a larger Fan-Base to help push the "Expansion" to more people who love the concept.
Congratulations. You're probably doing better than I in terms of sales and growth. I feel still "stunted" and hope that "TradeWorlds" can finally be manufactured and shipped to the KS Backers. Right now I'm thinking November 2020. But we'll see.
Congrats again!
Wed, 06/03/2020 - 21:08
#34
Also when dealing with MOQ
You can easily set-up a MOQ of 1,000 units which can be a BLEND of "core", "Light & Darkness" and "Ice & Flame". What I mean is that you don't need to order 3,000 units. You can choose like 500 core, 500 L&D and 500 I&F. So you would be quantified as an order of 1,500 units.
At least that what OLG did with my game. It's about $21k to manufacture (by the quotes sent to me by Mike...) Stan's figures may be different and COVID-19 might also make a difference too... But the point is that we combined 3 pledge levels into one single order (1,100 units I believe at last count).
So I'm fairly confident that you can do something similar with your 3 products. And this means that with 3 products, you can more comfortably approach the distribution market. I know you have an online website which is for re-selling (and maybe some stores) ... But I'm talking about the REAL DEAL. Not a bit online and in-stores... The real 30,000 units sold to stores around the country. And become an Evergreen product such that stores carry a couple copies.
While I'm sure it's on your mind. I'm fairly confident you have the smarts to go in that direction (if you desire to do so). Nothing stops you from having more Kickstarters for other "expansions"... And also channel the other products to Brick & Mortar stores too. The marketplace is changing and becoming more "flexible".
Before the distributors would NOT carry a Kickstarted product. But now it matters about SKUs and how many products you have to offer. Having 3 products is much better because they are all complimentary and the traditional distributor (like Alliance) can figure out what they want to buy/sell too.
Anyhow good for you... Whatever path you choose. I'm sure you'll be able to grow your Brand.
The real issue is that KickTraq charges $10/day for rotational ad space. We, BGDF.com charge only $10/month (30 days). We still get a lot more traffic than most of you would know like on the low 500 unique visitors per day and on the higher end double that (about 1,000). So there are people visiting the website and they are not bots, crawlers, or search engines... This is real user traffic.
And I technically "coded" that module based on the original Banner Rotation module. I had to hard-code some elements in the Template Page and disable some HTML code to make it work... and yes I had to compromise on the size of the banner too.
But all-in-all this is a great Ad Program which can HELP people in various ways. It can help businesses find new partners, can find more gamers interested in Kickstarters, independent experts can find more leads... This is really a "community-driven" program that we are trying to put into place.
And it helps fund the maintenance of BGDF.com too! Least we forget that aspect... I'm not thinking about "how to transform" BGDF.com into something that it is not...