I'd be interested in hearing when (during the year) you think is the optimum time for launching a game. We've been introducing each new game at ToyFair (which is in Feb). That has its plusses and minuses. What do you guys think?
Is there a time of the year that has more impact for introducing a new game to the market?
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Seems to me that family games would be hot just before Christmas. Real gamers probably buy games year round. If you are vying for the shallow pockets of many people, don't release at the same time as some other major game.