A few of us caught up in the specific spirit of the season. I do think there is room in the market for Christmas focused games with mechanics well integrated into the theme. I ilked Christmas Rush as a game with the running in and out and scrambking to get the gifts. The one theme looseness is why you are drawing purchase cards, feels odd. But there is perhaps an easy thematic link to make that feel right.
For the challenge, this is spot on about the avatar, but the gifting didn't feel strong or integral to the play.
Definitel a good pickup game, and with my son getting Monopoly Empire at Christmas, I could see a real chance to have product type in game advertising,heh.