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Marketing: Reviewers to send sample games

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slam
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Assuming that you've self-published your game, and have it available for sale, how do you get the word out to gamers at large that the game is available and worth getting? One way is by getting it reviewed or discussed, and the way to do that is to send out free games to reviewers and well-known discussers. With that in mind, I wanted to start this thread in which we could list people who could put your game in the public eye if you sent them a free game for review, AND note the correct way to approach such people. I know some people, and I'm curious as to whether other folks on this board know of more.

Before we begin, please note:
Their appearing in this list is no guarantee that they'll be interested in seeing your game.
Sending them a game is no guarantee that they'll review/promote your game.
Having your game reviewed is no guarantee that they'll like the game.
These guys, by and large, only want finished games ready for sale, not prototypes.

I'd hate for any of these guys to be harrassed or anything because of this posting.

So anyway, in general order of importance:

1. Tom Vasel, The Dice Tower Podcast, Über-reviewer
Tom, who lives in Korea, reviews games on his podcast and posts thorough written reviews on many places on the net, including BGDF.
How to contact: PM him on BGDF offering him games for review, wait patiently for a response.

2. Aldie & Derk, BoardGameSpeak Podcast, boardgamegeek's head honchos
How to contact: PM them on BGG offering him games for review, wait patiently for a response.

3. John McCallion, GAMES Magazine reviewer.
I actually think that even though seeing your game in GAMES is a major ego boost, the actual result of it is less than a good response on the net. However, it does get you onto funagain and it may get you good quotes for your game.
He is accessible if he likes the look of your game, but he will not request every game that he sees.
How to contact: PM me and I'll send him the information. He may or may not choose to go further.

4. Mark Johnson, BoardGamestoGo Podcast.
How to contact: I've emailed him on his website, have not received a response.

5. Mike Petty, Fair Play Games
fairplaygames.com is a popular online games store. It’s worth sending samples to. They even did an interview of us a little while back.
How to contact: contact@fairplaygames.com

6. Matthew Gray, boardgamestuff.com
The reviews he did of my games seem not to have survived a site redesign, but he’s still doing some current reviews (last one dated 12/05).
How to contact: An email field is on boardgamestuff.com

6. The Tao of Gaming
http://gaming.powerblogs.com/reviews/
Brian Bankler has switched from a web site to a blog, so I’m not sure what his rules are anymore, but he has reviewed games of mine in the past. It seems he reviews on BGG and list to those reviews on his blog.
How to contact: http://gaming.powerblogs.com/contact/?to=gaming

7. Game Zombies
Small review site. Their last review was posted 9/2005. Good for quotes if they like your game, though I don’t know how wide their audience is.
How to contact: Read their policy at http://www.angelfire.com/games/zombiereviews/commissionpolicy.html

So that’s who I know, though I’m sure there are many more out there. Please add more if you know of more.

rellekmr
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Joined: 12/31/1969
Marketing: Reviewers to send sample games

good list

seo
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Marketing: Reviewers to send sample games

Excellent thread! Thanks.

Seo

Joe_Huber
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Re: Marketing: Reviewers to send sample games

slam wrote:
So anyway, in general order of importance:

1. Tom Vasel, The Dice Tower Podcast, Über-reviewer
Tom, who lives in Korea, reviews games on his podcast and posts thorough written reviews on many places on the net, including BGDF.
How to contact: PM him on BGDF offering him games for review, wait patiently for a response.

Tom both writes a huge number of reviews _and_ is general quite open to self-published games. I agree entirely with putting him first on the list.

Quote:
2. Aldie & Derk, BoardGameSpeak Podcast, boardgamegeek's head honchos
How to contact: PM them on BGG offering him games for review, wait patiently for a response.

Hmmm... this one surprises me, as I rarely see Scott or Derk review games. You can add your game to BGG yourself, of course, and I wouldn't argue with there being value in sending them a copy - I just wouldn't put them second.

Quote:
3. John McCallion, GAMES Magazine reviewer.
I actually think that even though seeing your game in GAMES is a major ego boost, the actual result of it is less than a good response on the net. However, it does get you onto funagain and it may get you good quotes for your game.
He is accessible if he likes the look of your game, but he will not request every game that he sees.
How to contact: PM me and I'll send him the information. He may or may not choose to go further.

While Games doesn't have the greatest reputation on the net, (1) there isn't an "avoid if in Games" tendency, and (2) it reaches many people outside of the net community.

Quote:
4. Mark Johnson, BoardGamestoGo Podcast.
How to contact: I've emailed him on his website, have not received a response.

I don't know that Mark does much in the way of reviews based upon games he receives. Agreed with him being on the list; I'd just place him lower.

Quote:
5. Mike Petty, Fair Play Games
fairplaygames.com is a popular online games store. It’s worth sending samples to. They even did an interview of us a little while back.
How to contact: contact@fairplaygames.com

6. Matthew Gray, boardgamestuff.com
The reviews he did of my games seem not to have survived a site redesign, but he’s still doing some current reviews (last one dated 12/05).
How to contact: An email field is on boardgamestuff.com

Quote:

Fine choices.

Quote:
6. The Tao of Gaming
http://gaming.powerblogs.com/reviews/
Brian Bankler has switched from a web site to a blog, so I’m not sure what his rules are anymore, but he has reviewed games of mine in the past. It seems he reviews on BGG and list to those reviews on his blog.
How to contact: http://gaming.powerblogs.com/contact/?to=gaming

Brian makes no promises w.r.t. games he receives, but my understanding is that he is still writing reviews. Well worthwhile for heavier games - a positive note from Brian will help reach the audience for such games.

Quote:
So that’s who I know, though I’m sure there are many more out there. Please add more if you know of more.

I'd definitely add Greg Schloesser and Shannon Appelcline - both very high on the list. I don't know Shannon well enough to have a feel for his attitude toward self-published games; I do know that they can catch Greg's eye, particularly if they're well produced.

My order would probably be:

Tom Vasel (for anything but a wargame)

Greg Schloesser (for anything well produced)

John McCallion (for the wider audience - if slim chance of getting through)

Shannon Appelcline (for the broad slate of reviews)

Brian Bankler (for heavier games)

And then the others, in the order you have them.

Joe

slam
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Marketing: Reviewers to send sample games

Joe, how would one get in touch with Greg and Shannon?

Also, I'd still send Tom Vasel a wargame, along with a note to pass it along to his podcast partner Joe Steadman, who's a wargame enthusiast.

Lastly, thanks for your input.

Ska_baron
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Marketing: Reviewers to send sample games

While I'm not at this point yet, a great thread!
"Mad Props" to slam and Joe. =)

Anonymous
Marketing: Reviewers to send sample games

slam wrote:
Joe, how would one get in touch with Greg and Shannon?

Both Greg and Shannon post to Spielfrieks, are on BGG, and Shannon presumably (i.e., I haven't tried this route) can be contacted through RPG.net.

Quote:
Also, I'd still send Tom Vasel a wargame, along with a note to pass it along to his podcast partner Joe Steadman, who's a wargame enthusiast.

Hmmm... I'd probably just pass it on to Joe directly...

Quote:
Lastly, thanks for your input.

You're most welcome - hope it's useful...

Joe

phpbbadmin
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Joined: 04/23/2013
Marketing: Reviewers to send sample games

slam wrote:
... pass it along to his podcast partner Joe Steadman, who's a wargame enthusiast.

Hmmm, don't you mean vocal wargame enthusiast? LOL.

-Darke

zircher
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Joined: 12/31/1969
Marketing: Reviewers to send sample games

What about sites like grognard.com or boardgamegeek.com? Self published reviews and news is one way to help get your name out there.

I've also sent review copies to Starship Combat News and got them reviewed. Handy if your game is in that genre. I can't get to the site at this moment, but I'll see about posting some more info tonight.

[url]http://www.star-ranger.com/Home.htm [/url]

You can contact Dean at dean@star-ranger.com
--
TAZ

slam
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Marketing: Reviewers to send sample games

I heard back from Mark Johnson. He said that he does not accept games for review, so cross him off the list.

Shannon Applecline and Greg Schloesser were both happy enough to accept games.

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