Rejection Letter from Del Monte

I submitted a game to Amstel Brewery, owned by Heineken, who directed me to their marketing Co. in Amsterdam.
3 months later I received a simple, "No thanks."
Gerard Muldar (Jumbo Int., Amsterdam), who appreciated the game and its novel yet economic marketing concept, explained it to me …
Heineken pay their marketing Co. a lot of money to think up ideas - using a concept from an outsider will only make them look bad.
The logic escapes me but that is BIG business in the real world!

My advertising business was started by submitting to the corporate structured giant. I aimed at bagging the one big elephant and the peanuts will follow.

It worked for it so I aimed this time at a strategy of the path least taken. Aim at using the money of the corporations advertising marketing campaigns and ride the coat tails to get my name out there. Why not?????

If my games are utilizing the corporates products or can be adapted to include such is this wrong to try and use Other peoples money for distributing rather than paying out of pocket to distribute they pay for the advertising of the campaign and get a good product. I supply a product to which the consumer comes to me and I save on campaign, distribution and can gain a market recognition for it in an industry which is cut throat. Not to mention my games arent going to retail outlets but pet stores and vet offices which make it more unique and less competitive for shelf space. Easier to get shelf space and can get them placed at much faster rate in your local areas.

I dont understand how you could look at aiming at the corporates as a downfall. Corporations look at bottom lines and if this brings in one more "0" to add to the bottom line I am sure the revenues would be worth it. McDonalds and Burger King have plastic games inside of Walmarts as well as Subway has plastic sandwiches for kids to prend with. These are toys and a bit different than games but still using market recognition for promtion to an encouragable mind.

Can you please elaborate on how you think aiming at the corporate world is illogical???????

Thanks

Yes I would tend to agree on that fact. If it is about the cash and the golden parachute then yes it would be watered down and game creativity suffers.

I personally had my game done and had a spot in the game for a cheesy plug for Catfood is all. I aimed at them since the game design was comlete and MY production cashflow is down. If I could capitalize on their marketing dollars and have the game done with recognized company than I would be able to produce at a lower rate on cost with a Line of Credit at my bank with revolving loan and Purchase order standing for time frame of campaign is all I was trying utilize.

I did not aim nor would I advise anyone to start designing a game around a particular product. In my case is different as I do it for some clients I have already and seeing what I can come up with for them such as my fishing game for the professional bass fisherman. I put his video in he game and he puts the game as a cheesy plug at the end of his show.

I also aimed my games at kids and animals since that was my daughters plan and her original game. I designed a series so I can carry a line of them at the vet offices and pet stores all around animals which coincides with the aiming of the cat food producer Del Monte. Nothing more than that just another angle to get shelf space.

Hmmm... I wasn't saying that it was illogical to aim at a corporate market - I was actually taking a dig at the big *.edu franchise, where everything is *still* justified by money.

But at least it's not-for-profit money. ;)

I've worked at both and I can tell you this for nothing (nyuck nyuck) that I wouln't be working at either for free.

Cheers,
Ben