Printer Error Found on my Game

My first reaction is to offer these games at a "mis-print discount" on your website only. Indicate the print error just as you have here so your customers know you are completely transparent. Meanwhile, have proper versions of your game in retail stores.

My gut is to say you should not put those misprinted boxes in retail stores under any circumstances.

First of all, that's not a printer error :)

Second of all, don't worry about it. Stuff happens. It has no effect on the game at all, and 99% of people will never notice it in the first place. YOU didn't even notice it for months. I would literally ignore it, and just make sure a second print run, if and when that happens, fixes it.

Personally, I have several errors in my campaign booklet.. nothing major, but I'd certainly edit it in a second printing. Missing italics, that sort of thing. I also have an entire page at the end with a screwed up image of my dice. That was actually the printer's fault, though I don't know exactly how they managed it (they had to edit my PDF to do that). I put a note at the bottom of my web page, with a download of the correct document. Not sure anyone's ever really bothered to get it, and only one person has ever mentioned it to me (though I told the KS people in a KS update, so they presumably wouldn't all bother to mention it). Nobody's ever been upset about it.

Oh, and I DID catch a back-of-box error in the proofing process, the word "Ilustrated", but I missed it the first 25 times I looked at the box images. And then my wife caught a typo in the same image.. It's amazing how things get through.

Such a weird error. I would assume that that was a copy-and-paste of the same image four times. The "y" is replaced by blank space on just one. I don't understand how either you or the printer could've had that happen.

Well, I can say that one of my manuals had the last page screwed up when it was printed. Two sets of images were reversed. Like

A B
C D
E F

became

B A
D C
F E

However, there was text next to each image, and at the top and bottom of the page, and all the text was correct. This is NOT what the proof looked like (I still have the proofs, for proof). And I provided the document as a single 24-page PDF.

So.. I do accept that maybe sometimes the printer may be disassembling an image for some reason. However, in this case, that would be a super-weird thing to have happen in that way.

But at the same time, I would've thought that would be a copy-and-paste by the designer.. so it's also weird that there would be a copy of that logo that was different. But.. that's the only plausible explanation here.

Anyway, don't worry about it! Even if you'd misspelled "Bullfrog" I'd be telling you not to worry about it. UPC symbol error, okay, worry.

Yeah, you got me there. I have no explanation how something like that could happen. Just .. odd.

A single 24 page PDF or 24 single page PDF doesn't matter as much. Each page will be separated out and arranged in a way that works best for the paper size and type of folding/trimming/stitching being used (but it should be the WHOLE page, all at once, not just bits and pieces moved around).

When we go to print we get a copy of the digital proofs (the same thing that the customer approved). That proof is our print bible, so-to-speak. Everything is to match the proof. If it doesn't, we don't print it until it's verified and/or fixed (or if we did print it, we have to put it on hold, notify the customer, get an approval WITH the mistake or re-print the job).

How about "Land of the Ys"... (a play on Land of the Wise)...

If there's a second printing, it should say "Familyy" to compensate.

I have A REAL COOL IDEA: Print STICKERS you can put on the inside of the Box.

Yeah they can be only the "Y" size (It's pretty small). And people could REQUEST the sticker via an e-mail OR your website!

A FREAKEN STICKER is all you need... It would probably cost like "$1.00" to mail it... That's the only real postage problem...

But if people WANT to "request" it... You can make it available. Print out like 1,000 stickers.

You could get your "Graphic Designer" to design a "nice Y" and people who bought the game CAN STICK IT on the box. It know it won't be PERFECT... But you can get it "nice enough"!!!

The sticker will probably cost you $0.05 cents. Maybe you can get it made on The Game Crafter...??? Yup you can make CUSTOM MINI stickers on TGC:

https://www.thegamecrafter.com/publish/product/CustomMiniSticker

Not sure about the PRICING... Can't figure out 18 slugs per sheet and then $2.05 is what??? 18 slugs for $2.05?

So on TGC it's (I believe) $0.12 each sticker (I think...)

Check it out... Maybe could be COOL to boil it down to a STICKER!!!

Note #1: This could help YOU identify your TRUE FANS. Only a true fan would request the "Y Sticker" and in exchange you would ask them to provide a e-mail and mailing address... It's PERFECT for helping identify the people who really CARE ABOUT IT!

Note #2: You don't need 1,000 stickers. Maybe 100 or so. And see who requests it... Building your FAN BASE as you go along too! That would be like $12 USD for that quantity... A modest amount to satisfy 100 customers who REQUEST the correction sticker!

Note #3: Instead of just the "Y" you could PRINT a sticker of the WORD "FAMILY"... That would be an instrumental STICKER to share with your Fan Base!!! Family (how important it really is!) And you just stick it on top of the "FAMIL" on the box!