By checking my e-mails this morning, tigerdirect gave me a 100$ google adwords promotional code. Apparently it allows to create text ads and when a user click on the add you pay for the click.
There is an activation fee, which for me seem to be around 5$ but I am not sure if it is actually covered by the promotional code. The documentation is not very clear.
It's just a coincidence that my game is about to get released, so getting free advertising could be a good thing.
I just wanted to know if any of you had any good or bad experience with Google adWords. What are the pros and cons, and does it worth paying 5$ to set it up (if the promotional code does not cover it)?