Hi,
I plan to sell my game to some local stores and I have four questions:
1. Is the stanard selling price 60% of the MSRP (my $25 game sold for $10 to the local store) or is it 50%?
2. What is the standard quanitity that local stores buy in? (sets of 12?)
3. If its a new game, what the best way to sell the item to the store? (send them a free game to play for themself?)
4. What if the store wants to buy at a higher than normal volume....are you expected to even give them more than 60% off (considering that the answer to my first question is 60%)?
Thanks in advance
Okay, so this is a dead topic, but I thought the one response was good but incomplete.
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Retail stores buy games at 50% off when they purchase from a distributor -and they usually get free shipping. AND they almost never buy more than 2-4 copies of a game.
Only the largest stores ever buy in case lots.
Most stores don't have $50-$300 to drop on a small, unmarketed game. It costs them nothing to tell you "no".
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Now if you go into a consignment setting, the store might get anywhere from 15-40% of the sale price (so the store would pay you 60%-85% of the MSRP after the game sold.) You make more money, but you only get money after it sells.
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Demoing your game at the store is the best way for you to sell the game. If you are a small publisher, try running a demo, and get permission to sell you game at a 20% consignment fee.
If you consistently sell your game when demoing, and if a nice little buzz is generated at the shop, the store might buy your game outright at the normal 50% off - and then your game gets to sit on their shelf! WOOT!
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Then you can focus on the other 1,999 game stores!!
So get to work.